Chuck Leblo is the Founder and Chief Strategist at Interact One. His focus is on strategy, critical thinking and problem solving. Customer acquisition refers to the process of gaining new customers.

For the past several years, Erin L. Scott and Scott Stern have taught Strategy for Startups: From Idea to Impact, an MIT Sloan Executive Education course that helps entrepreneurs make the right ...

Firms are always comparing themselves to their competition, to their industry, even to different parts of their own firm. This process of evaluating yourself versus others is termed Benchmarking. It ...

Transformation has become a big business buzzword. Technological developments create a need for digital transformation. Climate change creates a need for green transformation. Shocks, such as Covid-19 ...