AI is creeping deeper into game development — not just helping fix bugs or generate voice lines, but inching toward creating ...

Today we announced that we’ve formed a strategic partnership with @EA to co-develop transformative generative AI models, tools, and workflows that empower EA’s artists, designers, and developers to ...

Elon Musk recently announced that his XAI studio will release a “great AI-generated game” by the end of 2026. The claim immediately raised eyebrows in gaming circles — not because the idea of AI in ...

As reported by Automaton, a survey conducted by the Computer Entertainment Supplier’s Association (CESA) during June and July found that 51% of Japanese game companies are using AI in some capacity.

Remember when Elon Musk, the world's wealthiest man and owner of Tesla, SpaceX, and X, said that too many game companies are owned by giant corporations and so his giant corporation was going to start ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

EA wants AI to be a ‘trusted ally,’ though it says that humans will still be ‘at the center of storytelling.’ EA wants AI to be a ‘trusted ally,’ though it says that humans will still be ‘at the ...