In order to succeed as a salesperson, you need to know exactly who your customer is. This includes information you can research yourself, such as this person's company, job title and place in the ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

B2B customer data platform Leadspace has expanded its partnership with SalesIntel, a provider of B2B contact data to provide clients with enriched profiles. The goal is to offer “human-verified B2B ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

The study, The State of B2B Out-of-Home Advertising Adoption, conducted by OneScreen.ai and B2B research platform Wynter, ...

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...

In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend to be more insightful, more rational in their ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. It doesn’t matter what industry you are in, whether it is ...

Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

I’m a huge proponent of Simon Sinek’s Golden Circle and the idea of starting with “why?” Why are you in business? Why did you decide to take a leap and start your own company? After starting with “why ...