Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

As “digital” becomes more of a lifestyle for practically everyone around the world, an explosion of data emerges in which actions and interactions can be mapped to specific behaviors with a good ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

As businesses of all kinds increasingly rely on data to make decisions, an MBA and Applied Data Science degree equips you to bridge the gap between tech and management and provide effective leadership ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Ecommerce retailers have one massive ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Our world thrives on data. The scale of digital transformation we’ve seen ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

RAISING combines the company's business expertise in data science to develop advanced AI-based solutions. This new division includes technological tools such as ad-machina, Gauss AI, and Trust ...

Amidst the ever-evolving landscape of data-driven industries, the battleground against fraud and money laundering remains relentless. However, a ray of hope emerges from the pioneering research of ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...