Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

As “digital” becomes more of a lifestyle for practically everyone around the world, an explosion of data emerges in which actions and interactions can be mapped to specific behaviors with a good ...

As businesses of all kinds increasingly rely on data to make decisions, an MBA and Applied Data Science degree equips you to bridge the gap between tech and management and provide effective leadership ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Ecommerce retailers have one massive ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Our world thrives on data. The scale of digital transformation we’ve seen ...

RAISING combines the company's business expertise in data science to develop advanced AI-based solutions. This new division includes technological tools such as ad-machina, Gauss AI, and Trust ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

SAN JOSE, Calif., Feb. 10 — Demonstrating its commitment to digital marketing innovation, Adobe (Nasdaq: ADBE) today announced its fourth Adobe Digital Marketing Research Awards and third annual Data ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...