Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of ...

Dedication to professionalism A culture of customer service Leading while supervising Coaching and mentoring An effective in-house training program A pricing system that ensures a fair profit These ...

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s ...

Your mission statement is a clear description of why your business exists -- what it produces, whom it serves, how it serves them and what it stands for. By itself, however, the statement is just ...

Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most business owners have been told that they need to have a ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...

If you’re a small business owner, there are a lot of things that have to go right if your business is going to be successful. The truth is, some of them are out of your control. For example, you can’t ...