What do you get if you cross a mobile phone camera with a marketing campaign? An unstoppable direct response mechanism, of course. Mobile devices are an essential part of everyday life. British ...

Marketers, advertising agencies and brand departments have been giving a lot of attention recently to the emerging mobile bar code market. And why not? Mobile bar codes offer marketers an exciting ...

Bar code technology is about to get a face-lift, and IBM aims to be the surgeon of choice. IBM on Monday announced services to help retailers and makers of packaged goods prepare for new bar code ...

Adobe Systems is set to expand its electronic forms with new capabilities for adding bar codes to forms based on the company's portable document format. The technology, announced Monday, will allow ...

TydenBrammall has implemented an electronic bar code verification system into its Alum-A-Loc Seal and E-Z Loc Seal production lines. The system, which also incorporates a new, high-resolution printer, ...

April 1, 2002 – I often hear skeptics say that RFID will never take off because tags will never be as cheap as a bar code. Why? Because you can print a bar code right on the box or wrapping of an item ...

SAN FRANCISCO — It used to be the only time you’d notice a bar code was at a store, maybe when a cashier scanned your groceries. But lately, bar codes are showing up in more places around town — and ...

Software maker is licensing a new format that uses colorful triangles, rather than black and white lines, to pack more data into less space. Images: Microsoft's multicolor bar code During her years at ...

EVERETT – Without the bar code revolution, Intermec Inc. probably would have died young. Instead, employees of the Everett-based company celebrated the 40th anniversary of its founding Friday. “It’s a ...

Tomorrow marks the 35th anniversary of the first time a laser scanner was used to “read” a bar code, according to Motorola Inc. The company has a few of the pertinent facts from that day, including ...