Earlier this week, I posted a quick test to discover "Is Your Cold Calling Script Effective." That post contained a sample script that Keith Rosen got from from one of his clients. According to Keith, ...

Here's a quick way to test whether any cold-calling script will actually convert sales leads into sales prospects. John, I'm sure you're busy and I want to respect your time, so I'll be brief." ...

Cold calling scripts are the most commonly recommended tool to assist a new salesperson in prospecting for sales. However, cold calling scripts are frequently overused, abused, and relied upon as ...

Like any other marketing strategy, cold calling isn’t perfect for every situation. But when executed properly, it can be a powerful way to scale your advisory business. “There’s something to be said ...

In recent columns, I’ve discussed how to cold call and I’ve analyzed calling scripts sent to me by readers. You can pick up your copy of “The 16 Best Scripts of ...

And you don’t know if you’ll upset them by calling or if they’ll shut down the conversation before you get a chance to explain. To help you figure out what to say to prospects, we’ve gathered 17 ...

No one really likes the idea of being on the giving or receiving end of cold calls. The name alone is enough to give you chills. Maybe that’s why some refer to the practice by the more euphemistic ...

Contrary to popular belief, cold calling needn’t be a chore. In fact, cold calling can actually be fun, if you go about it the right way. The key to success (as with everything else in the business ...

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