Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...

When I first became digital brand strategy lead for a national Quick Service Restaurant brand, I arrived on the scene to find a social media calendar chock full of transactional posts and nothing else ...

Learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come. Earning new customers is vital to the growth of any small business, ...

AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

Client project-based courses at the College of Business at the University of Nevada, Reno provide experiential learning opportunities at both the graduate and undergraduate levels. Dr. Igor Makienko, ...