adexchanger

The Power Of Creative Data

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...
Forbes

17 Expert Tips For Marketers To Leverage Data-Driven Creative

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and ...
adexchanger

CreativeX Raises $25 Million Series B To Expand Beyond Social Media And Facilitate Data Integration

CreativeX will expand its creative and data analytics capabilities thanks to a $25 million Series B funding round announced on Tuesday. With this round of funding, the creative measurement and data ...
Morningstar

Clinch Announces New Dynamic Creative Optimization (DCO) Enhancement with Ability to Optimize Creative Performance with Media Performance Data

Genesis USA Was Among the First Advertisers to Tap this Solution, Optimizing Video Creative Towards Post-exposure Search Intent NEW YORK, Aug. 21, 2025 /PRNewswire/ -- Clinch, the Agentic AI platform ...