Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...

The second step in data mining process is the application of various modeling techniques. These are used to calibrate the parameters to optimal values. Techniques employed largely depend on analytic ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Data mining is the process of transforming raw data into actionable information for business, typically using data mining software solutions. Written by eWEEK content and product recommendations are ...

Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and ...

Martin Kretschmer is Director of CREATe, the UK Centre for Copyright and New Business Models in the Creative Economy at the University of Glasgow (www.create.ac.uk ...

Data mining tools collect and analyze data much faster than humans. Learn what data mining is, how it works, and how to use it effectively. Data mining is an important big data management strategy ...