Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Digital marketing is now an essential part of any successful business. Whether you’re trying to reach new customers or keep your current ones engaged, digital marketing is a powerful tool that can ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. Digital ad budgets are now a majority of total ad spend.

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to ...

For budding entrepreneurs, establishing a compelling and consistent brand is the cornerstone of successful digital marketing.

Don’t fall for flashy and ungenuine marketing fails. If you avoid these five common pitfalls in digital marketing, you will find branding success. Consequently, it’s unsurprising that social networks ...

Economic uncertainty combined with intense market competition makes this year a challenging time to scale a startup. Still, investors are looking to get in on the ground floor of the next unicorn—and ...

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