When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build your ...

In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look like." ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

Combine direct mail and email lists in an effort to merge the two marketing campaigns to save time and create a consistent messaging experience for your audience. Look into an email append, which ...

Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

A collection of names and addresses used by a company to send material to multiple recipients. On the internet, mailing lists include each person's e-mail address rather than a postal address. No ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, ...

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Dr. JeFreda R. Brown is a financial consultant, ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Postal mail outperforms email, according to a study by Go Inspire Group. No doubt. Direct mail has a longer shelf life, and is used more sparingly because of the cost. Studies show that millennials ...