Jack Nicklaus was awarded $50 million in a defamation lawsuit against a company bearing the iconic golfer's name. A Florida jury ruled in Nicklaus's favor over Nicklaus Companies, owned by banker Howard Milstein.

Now, Good Good is sponsoring an actual full-field PGA Tour event with 120 players and 500 FedEx Cup points to the winner. It’s a multi-year agreement, and the tournament will air on Golf Channel in addition to the tour’s usual partners like ESPN+, Sirius XM and the World Feed.