Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our ...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Adrian Aidid has been interested in the world of e-commerce and the Google Ads industry from an early age. Born to a single ...