Google Chrome has started alerting users to a new method of ad tracking that it claims is privacy enhancing, called Topics. Google Chrome has started alerting users to a new method of ad tracking ...

(NEXSTAR) — If you use Google Chrome, you may have received a new pop-up in recent weeks, warning you about its new “enhanced ad privacy.” However, without a little effort on your end, your data isn’t ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with advertisers but ...

Where you lead, Google will follow. The company can log your searches, watch history, and activity across various services, and while that might sound handy for looking back at your browsing history ...

When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Google, the parent company of YouTube, responded to a report that suggested YouTube advertisers are sourcing data from children viewing videos on the platform. On Aug. 18, a day after the report ...

Chrome has finally announced plans to kill third-party cookies. It’s been almost four years since third-party cookies have been disabled in Firefox and Safari, but Google, one of the world’s largest ...

Threat actors use Google Ads tracking templates as a loophole to create convincing Webex software search ads that redirect users to websites that distribute the BatLoader malware. Webex is a video ...

Google has an announcement today: It’s not going to do something it has thought about, and tinkered with, for quite some time. Most people who just use the Chrome browser, rather than develop for it ...