Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

The Cottonwood City Council listened to an informational presentation from Retail Strategies, a company that offers retail ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...

THE ARTICLES ON THESE PAGES ARE PRODUCED BY BUSINESS REPORTER, WHICH TAKES SOLE RESPONSIBILITY FOR THE CONTENTS ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

As we step into 2025, the digital marketing landscape is transforming faster than ever before. Artificial intelligence, data privacy, and human-centric storytelling are reshaping how brands connect ...

Becker’s interviewed Shweta Ponnappa, senior vice president and chief marketing and digital experience officer of the Renton, Wash.-based health system, about her artificial intelligence plans for ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

In a newly released fact sheet, Pew found that 96 percent of U.S. teenagers now say they use the internet every single day. In 2014 to 2015 Pew data showed that about 24 percent of all teenagers ...