Ah, tried and true testimonial spots. Some work well, some… not so much. Audiences have heard so many commercials using testimonials that yours better ring true, or your advertisers’ messages will be ...

As part of its ongoing “Radio Works” initiative, the RAB is presenting a live webinar on October 22 that seeks to provide radio sellers with insights into the current healthcare landscape and the ...

The Radio Advertising Bureau (RAB) is actively engaging marketers and advertisers through its ongoing “Radio Works” initiative, created under the leadership of Mike Hulvey. On September 17, he’ll be ...

(By Rick Fink) Do you believe that radio works? How long would I have to listen to your station before I heard a mention of or a promotion that included Facebook, TikTok, or Instagram? “Follow us on ...

Dr. Nathaniel Frissell with students Veronica Romanek and Simal Sami at the University of Scranton W3USR ham radio station. Credit: Byron Maldonado While people across the country don eclipse glasses ...