Building a strong brand identity is a crucial element of business success in today’s competitive market. We asked industry experts to share one thing they did to build a strong brand identity for ...

In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable to your target audience. While marketing campaigns and other ...

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Community driven content discussing all aspects of software development from DevOps to design patterns. I see a trend in the tech-o-sphere: the command-line is back in the game. Today it’s a fairly ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

Checking out someone's personal brand on LinkedIn. Not everyone using LinkedIn is looking for a job. Today, John sought my help as he is the CEO and Founder of his own company. His goal was to take ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when ...

Competition is fierce, which means that growing your construction business requires a strong marketing and branding strategy. Whether your construction company is nestled in a rural town or a large ...