Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

Content marketing has always been about helping a target market build a stronger connection with a brand. When done effectively, the end result is a stronger pipeline, more leads and more revenue for ...

A customer experience journey map, or customer experience map, illustrates all of the touchpoints a customer has with a brand as they weave through the marketing funnel across all of the brand’s ...

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna and two ...

Knowing the customers' preferences and needs is key to successful business development. Customers having a positive experience are more likely to return, buy more, or upgrade their plan. Besides, ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

STAMFORD, Conn.--(BUSINESS WIRE)--Customer journey maps are a critical component of many organizations' customer experience (CX) framework, however, almost one-third of organizations still face ...

The process of journey mapping is powerful. It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how your organization can ...

Companies are so used to thinking about the customer experience as a journey that they miss the greatest opportunity to personalize CX. What the customer is doing right now is the most important ...