The line caught the attention of an L.A. showroom, bringing in $250,000 in sales, and then Neiman Marcus and Barneys Co-Op ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

At a time when AI continues to create immense opportunities, it’s more important than ever to operate with a people-first ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news ...

BLOOM (TAMPA) – Audrey McGuckin, Founder and CEO of McGuckin Group and Women On Their Way (WOTW), recently appeared on Bloom with Gayle Guyardo to discuss Chapter 8 of her new book, Reclaiming the ...

This story was produced by Billie Pollisotto and distributed by Next Net. You’re running a fencing business in Tampa Bay. You’ve got the tools, the crew, and the craftsmanship, but the calls aren’t ...

Creating a personal nursing brand is just as important as developing your nursing skill set, but figuring out what your brand is and where to start developing one can be overwhelming. The good news is ...