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Case study interviews are the foundation for all the content that follows. But if you botch the case study interview, you won't get a good content result. Here's Jon's tips for written and video case ...

Katherine Hansen, Ph.D., creative director of Quintessential Careers (www.quintcareers.com), has written an interesting article about the application of a business-school methodology, the case study, ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

You need a new senior exec and you need him in fast. There’s an opportunity to seize, or a challenge to overcome, and the new hire will help you get on top of it pronto. Giving candidates a real ...

Or asks just one question that sparks a great conversation. Regardless: Job interviews, at least in terms of questions asked, are fairly predictable. Which means preparing for an interview is fairly ...