Marketers are caught between how businesses are structured and how success is measured. Organizational incentives and limited attribution tools often trap us at the bottom of the funnel, rewarding ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

Amazon today at the unBoxed 2024 event introduced AI Creative Studio and Audio Generator, a new Amazon DSP experience with enhanced interoperability and simplified full-funnel optimization, and a ...

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Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon isn’t the ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...