Your face looks polished at 8am and oddly slippery by lunch. The culprit isn’t always your foundation — it’s the step before it. Primer sits in that fuzzy space between skincare and makeup, and when ...

With the face primer market projected to grow by a CAGR of 7.3% from 2026 to 2033, Belinda Carli, Director and Cosmetic ...

I feel foolish asking this, because it's like everybody apart from me knows the answer, but should I be using primer? What is it? All the beauty influencers I follow have raced ahead to talk about cut ...

According to celebrity makeup artist Jillian Dempsey, the best primers stop foundation and concealer from settling into fine lines, wrinkles, or pores, which gives any makeup look a fresher, more ...

When you have oily skin, preventing your makeup from sliding off your face can be an ongoing battle. “Just like oil and water don’t mix, oil and foundation don’t either,” says celebrity makeup artist ...