The objective of this book is to introduce the principles of Business Administration in a format adapted to learning andteaching within the European Higher Education Area. In order to do this, it ...

We had the pleasure of hosting a knowledgeable and experienced guest, Sharon Harvey, who serves as the Sr. Outreach & Marketing Specialist for the Small Business Administration (SBA) in Indiana. The ...

Contract management is the process of administering the legal and contractual relationships that a business forms with vendors and employees. Contract management is concerned primarily with written ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...