Brendan finally figured out why B2B was boring: checkbox marketing. Daily emails. Weekly blogs. Bi-weekly podcasts. Monthly webinars. Annual events. But it doesn't work. We've reached the apex of ...

The program aims to streamline lead management and strengthen connections across Fathom’s divisions, including mortgage and ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...

As large language models (LLMs) continue to see a sharp rise in popularity, traditional marketing channels like organic SEO are taking a corresponding hit. SEO has long been a great source of ...

PropStream, a real estate data and analytics subsidiary of Stewart Information Services, has acquired lead generation and marketing platforms Batch Leads and Batch Dialer. The acquisitions merge ...

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, ...

Click! You have a new visitor. What happens next? Do they balk and bounce or smile and stay? The answer depends on a lot of little things—some obvious, some not. This session is a breakdown of ...

Social media is an essential part of lead generation for lawyers. Depending on how you utilize social media, the costs can be very low compared to traditional media. Unlike the straightforward social ...