Brendan finally figured out why B2B was boring: checkbox marketing. Daily emails. Weekly blogs. Bi-weekly podcasts. Monthly webinars. Annual events. But it doesn't work. We've reached the apex of ...

The program aims to streamline lead management and strengthen connections across Fathom’s divisions, including mortgage and ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...

Whether you're looking to get into sales or not, the sales process is key to the success of any new business. Be it B2C or B2B lead generation, the process is long, complicated and a crucial part of ...

PropStream, a real estate data and analytics subsidiary of Stewart Information Services, has acquired lead generation and marketing platforms Batch Leads and Batch Dialer. The acquisitions merge ...

Many businesses, including retailers, rely on inbound lead generators to identify prospective customers for telephone or text-based direct marketing campaigns. Sourcing inbound leads from a variety of ...

Click! You have a new visitor. What happens next? Do they balk and bounce or smile and stay? The answer depends on a lot of little things—some obvious, some not. This session is a breakdown of ...