While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 2,000 law firms with their websites and marketing. Law firms can use blogs as critical tools to establish thought ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

The never-ending debate over whether short-form content is disrupting the traditional, long-form article has outlived its usefulness. What began as a reasonable discussion about the merits of newer, ...

YouTube Shorts have now surpassed videos in revenue, so don’t be surprised if creators start uploading clips over long-form ...

Content preference trends are shifting as younger generations begin to dictate mainstream culture, driving a shift toward bite-sized formats. A recent survey conducted by HubSpot, found more than half ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

As 15-second videos and AI-generated text dominate, we speak to industry experts about the future of deep brand storytelling: ...

The new app, Divine, includes an archive of as many as 200,000 original Vine videos. Users can upload new six-second long ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...