French TikTok star Bách Buquen's mission is to "normalize makeup for men" and he will earn half a million dollars from ...

Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...

Who says makeup is only limited to women? So, for all the males out there who want to learn how to put on makeup for the first time, you're in luck as we've found the guide for you. Who says makeup is ...

Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...

Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...

Makeup is for everyone, boys included! Just ask Drew Barrymore. The actress, entrepreneur, designer and wearer of many hats (including heading up a cosmetics brands, Flower Beauty) stopped by our ...

In a pair of video tutorials, the beauty expert Raisa Flowers shares easy approaches for dressing up the face. By André Wheeler When it comes to her work, the makeup artist Raisa Flowers rarely gets ...

Latasha Wright is a celebrity makeup artist who has been in the game for over a decade. As the CEO and key make-up artist for The Wright Look Studios, Inc., she is the artist behind so many fabulous ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

Chanel announced plans in the fall to introduce a mini collection of men's makeup that first rolled out online and in select international locations. This month, it hits Chanel boutiques in the United ...

Marek Hewryk doesn't call it men's makeup. Instead, he calls it "enhancing products." He's talking about the concealers, eye creams and powders that are becoming more commonplace in the male grooming ...