No other marketing automation or social media marketing product offers this degree of synergy between social campaigns and traditional digital and offline marketing activities. Add a Word-of-Mouth ...

Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire. If history is any indication, ...

Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a ...

Curious about the endless capabilities Marketo can offer you? Join Michel Holland, senior solutions consultant at Marketo, for this in-depth demo where you'll see their marketing automation platform ...

Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal ...

CHICAGO & SAN MATEO, Calif.--(BUSINESS WIRE)--Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, and Vibes, a mobile marketing leader, today announced a ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

Adobe Systems Inc. agreed to acquire marketing-automation firm Marketo for $4.75 billion, its largest acquisition ever and the latest sign of its ambition to become a one-stop-shop for marketers. San ...

I had a short update meeting yesterday with Phil Fernandez, founder and CEO of marketing automation vendor Marketo, who was in London for that vendor’s… I had a short update meeting yesterday with ...

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional ...

Marketo yesterday launched Marketo Social Marketing, a suite of products to make every marketing campaign inherently social. The suite's first offerings, Marketo Social Boost and Marketo Social ...