Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

HAMILTON, N.J.--(BUSINESS WIRE)--A new study by Dodge Construction Network and Versatile, a construction technology pioneer using artificial intelligence (AI) and the internet of things (IoT) to ...

A University of Florida study found that while AI chatbots enhance creativity and engagement in Geomatics education, they ...

NEW YORK--(BUSINESS WIRE)--InfoSum, the world’s leading data collaboration platform, today announced the launch of Private Path. Circana, Experian, ITV, NCSolutions, S&P Global Mobility, and Tesco ...

Excessive moisture in construction materials like concrete, framing lumber, sheet rock, etc., can be a major factor behind any number of issues - let alone negatively impact the safety, quality, and ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

The study, The True Cost of Trust in Marketing Measurement, surveyed 196 U.S. marketers and found that while most (62%) have some confidence in their performance metrics, more than half (54%) reported ...

What is Nanoparticle Tracking Analysis? Nanoparticle Tracking Analysis (NTA) is a powerful technique for characterizing nanoparticles in solution. It combines laser light scattering microscopy with a ...

With attention metrics now highlighting the disparity between reach volume and actual attention volume, many media planners are not only wasting ad budgets, but also impacting commercial outcomes and ...