In an announcement yesterday, Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent. For example, online retailer Fab.com was able to reduce its cost per new ...

NEW YORK—IAB Tech Lab, which sets global digital advertising technical standards, has announced the launch of ADMaP (Attribution Data Matching Protocol) for public comment. ADMaP, built by privacy, ...

Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

Google’s AdWords now offers marketers the ability to track display ad conversions across platforms by tracking views from apps to websites. To create the Estimated Cross-Device conversion rate, Google ...

Do you measure goals using your web analytics tools? How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales transactions.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping ...

The days of debating the ROI of social media advertising are over, at least for one platform, as Facebook has launched a conversion measurement and optimisation system for direct-response marketers.