Business Wire

Texas Electric Retailer Net Promoter Scoring Increases After Long Decline

LIVONIA, Mich.--(BUSINESS WIRE)--An increase in customer satisfaction and loyalty metrics of Texas retail electric providers (REPs) comes at an opportune time as one in four Texans is now actively ...
CMS Wire

Companies Are Misusing Net Promoter Scores: Here’s How to Fix That

Despite how revolutionary NPS was when it was introduced, it has some serious limitations when it comes to driving profitable growth. Net promoter score (NPS) first captured the imagination of the ...
Fast Company

Net Promoter Scores are dead—here’s a better way to understand what your customers think

For years, marketers have relied on the Net Promoter Score (NPS) as the gold standard for measuring customer sentiment. But in recent years, as many brands have grown increasingly disconnected from ...
Nasdaq

The Net Promoter Score era is Over. Enter the Brand Connectome

The true drivers of brand preference are hidden from view. Most current marketing approaches don’t reveal them. Companies are spending millions of dollars to understand consumer motivations but still ...