A few days ago, Disney Plus rolled out a new logo that appears when you first open the app. Technically, the logo design is mostly the same; it’s the color that has changed. Instead of the dark blue ...

I thought the hardest part of rebranding would be making creative decisions. Choosing between logo concepts. Picking the ...

Design– including logos, colors, websites, typographical elements, fonts, packaging, etc.– is as much about consistency with your brand as it is about style and preference. When creating a logo or ...

What, you didn’t think Disney would invent a new color just to put it in its app icon? What, you didn’t think Disney would invent a new color just to put it in its app icon? is editor-at-large and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where branding is key to the survival of a company, a well-designed logo is a ...

That’s why backlash against rebrands often isn’t really about the design itself, but rather what that change represents. A ...

uBrand, an innovative AI-driven brand management platform, today announced a strategic partnership with LogoAI, a global leader in AI-powered logo and identity design. This collaboration introduces a ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.