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J.C. Penney To Debut Plus-Size Line With Ashley Graham
Circle Moment for the Fashion Industry The retail world is buzzing with excitement as JCPenney announced today that it has ...
JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...
The news of this collection comes after J.C. Penney rolled out a new marketing campaign intended to change its brand positioning. The company launched a series of advertisements with captions reading ...
Even though more than two-thirds of women wear plus-size apparel, they’re often made to feel invisible — particularly in the world of fashion apparel. But model and plus-size advocate Ashley Graham, ...
Women spoke and Target listened. — -- Plus-size fashion is popping up everywhere. This year, Sports Illustrated magazine featured a plus-size model, Robyn Lawley, in its swimsuit edition for the ...
The fashion industry’s relationship with plus-size women presents one of the most glaring contradictions in modern business. While these consumers represent a market worth hundreds of billions of ...
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