In copywriting, there are often multiple ways to deliver the same message. By highlighting either the positive or negative, marketers can position their products as they want to. Highway billboards ...

“I’m gonna land a whale this year!” Daniel exclaimed with gusto. “Going big, I see,” I chuckled in response to the young entrepreneur. “Let’s think about your phrasing, Daniel. Remember, we’re not ...

A new study published in Applied Corpus Linguistics addresses the fine line between helpful and potentially hurtful comments on social media platforms such as Facebook and Instagram. Psychologist and ...

Effective communication is an essential skill for managers and employers. Using positive language to describe your team members is a powerful tool to show your support and admiration for their hard ...

If you’re suffering from pandemic fatigue, there’s some good news. Simply changing the words you use to reframe your current situation could make you feel better and connect better with people.