A product line extension is a new product that is slightly different to a company's existing range. An example would be a new pack size of an existing food product line, such as children's breakfast ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

More than 40 percent of all new product ideas fail to reach their profit objectives, which can make lenders and business veterans skeptical about new product ideas. A business case for a new product ...

BigLever Softwareâ„¢, the leading provider of software product line development tools and services, today announced the availability of an Eclipse plug-in for its Gears software product line ...