Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

Public relations is how a company interacts with the public, maintains ties to its community and gets important company information out to consumers and other interested parties. A small business ...

Many brands approach public relations firms asking to engage in a one-month campaign or three-month project to land a national feature. This is highly unrealistic, with very few exceptions. Although ...

One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Opinions expressed by Entrepreneur contributors are their own. Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the ...

The Marriott-Sonder fallout led to travel chaos. PR experts said the companies showed a lack of accountability and lost control of the narrative.

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...

Behind the scenes of successful organisations, two departments work together to shape perceptions and deliver messages that can make or break your company’s reputation: investor relations (IR) and ...