Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

Public relations concerns the management of communication between a high profile individual, organization, company, business or other entity and the public. Some of the activities that might be ...

Many brands approach public relations firms asking to engage in a one-month campaign or three-month project to land a national feature. This is highly unrealistic, with very few exceptions. Although ...

Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. The relationship between media and public relations companies is a ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Opinions expressed by Entrepreneur contributors are their own. Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the ...

The Marriott-Sonder fallout led to travel chaos. PR experts said the companies showed a lack of accountability and lost control of the narrative.

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...

Behind the scenes of successful organisations, two departments work together to shape perceptions and deliver messages that can make or break your company’s reputation: investor relations (IR) and ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...