Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

If you are going to conduct a survey for market research to enhance your business, you need to know the correct size of your survey. If you have a survey that is too small, you might not get a feel of ...

Survey questions raising concerns in middle schools: *The last time you engaged in sexual activity, did you use one of the following to protect yourself from sexually transmitted diseases (STDs)?

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

As part of a facility’s sharps injury prevention program, it is valuable to help product evaluation teams or committees determine how devices are used in their healthcare organization. Included in the ...

School leaders often face a particularly vexing question when using surveys: How do I know if the feedback accurately represents the opinion of my teachers, parents, students and other stakeholders?

By Courtney Kennedy, Andrew Mercer, Scott Keeter, Nick Hatley, Kyley McGeeney and Alejandra Gimenez As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, ...

Unbiased estimates of population parameters can be obtained from a sample survey when the sample units are not the primary units of estimation, i.e., when the correspondence between the units selected ...

© CBS Dissertation on the causes of nonresponse and how these insights can be used to use the budget for fieldwork efficiently. This dissertation discusses the ...

Measuring the identity of Taiwanese Americans, and Asian origin groups in the United States more generally, is a challenging endeavor, whether in survey research or when trying to generate estimates ...