Short-form vertical video stands out as one of the most engaging online content formats, according to Media.net. A majority ...

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...

While Cartoon Network has been in the short-form game quite a while with both animated and live-action series — including pretty much everything in its Adult Swim block — think “Children’s Hospital” ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There is nothing new about content that is less than a minute long. It has a long history on ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...