A bullshit concept from the incel world has been leaking into mainstream culture, so it’s time we explain. I’m talking about the idea of a “sigma male,” who supposedly exists in relation to “alpha” ...

Over the last few years, wolf memes have become increasingly popular among Gen Zers. The latest TikTok obsession involves users and brands roleplaying as "alpha wolves." The meme also has a somewhat ...

If you’ve spent any time with kids recently you might have heard them utter the words: that’s sigma. Or even, what the sigma?! Confused about what it might mean, or why kids are so obsessed with ...

Esteemed children's channel Nickelodeon has deleted a bizarre video from across its social media after sparking widespread outrage. A new CGI version of the beloved character Dora The Explorer ...