A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Do you know how to take a photograph on a smartphone? Of ...

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Artificial intelligence seems to be on the brink of another significant transformation nearly every week at the moment, and this week is no exception. As developers, businesses and researchers dive ...