The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to automate repetitive ...

Marketing creates an avenue of exchange between you and your customers. Sometimes that exchange prompts an immediate sale, and at other times it builds awareness of the brand for when future purchases ...

Half of marketers found that previous investments in marketing innovation and automation helped them quickly pivot as the COVID-19 pandemic affected marketing, per a new study by BrandMaker shared ...

In 2025, the core of marketing revolves around data—insights into your competitors, market trends and the conversations people are having about your product or service. This data is crucial for ...

Digital marketing is a broad category of strategies and tools that promote a business’s goods or services across a wide range of channels. These include numerous social networking sites, search ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...