When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pablo Lagarto via Adobe Stock Typography is much more than just choosing a font – it ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

The silent power of typography often goes unnoticed, yet it plays a pivotal role in shaping a brand’s perception. Beyond mere readability, a thoughtfully chosen typeface becomes a visual ambassador, ...

The HBS.edu typographic scale is built upon a ratio derived from print material and should be adhered to, not only to maintain a singular typographic voice and rhythm, but, perhaps more importantly, ...

Typography is much more than just choosing a font – it plays a fundamental role in shaping a brand’s identity and influencing user experience in the digital world. From the moment a visitor lands on a ...

HBS.edu typography is proportioned to ensure information hierarchy remains clear and easy for the user to understand. Only one type family --"Trade Gothic"-- is indicated for web use. (Note: all type ...