What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

DATA DRIVEN: This screenshot from Pink shows homes in Michigan that could be a good fit for heat pumps. Zooming in further shows a street-by-street view. October 1, 2025 Think about “big data” in HVAC ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. By 2025, the globe will consume and store nearly 181 zettabytes of data, a 90-fold increase ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

Over the years, technology has developed and become even more intuitive (more than we may have ever thought). Looking back 20 years, we were all using a small Nokia phone; fast forward to 2025, and ...