Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire. It’s also probably the simplest, clearest explanation of a ...

When buyer needs and seller solutions are in perfect alignment, magic happens. But getting there requires navigating a path of clear communication, accurate perception and the fulfillment of a brand ...

A compelling value proposition highlights how your product solves a customer problem. Researching and understanding customer needs contributes to a persuasive value proposition. Test and refine your ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...