The SiriusDecisions Demand Waterfall has transformed the way thousands of B2B organizations have approached, managed and tracked lead management over the past decade. This week at the SiriusDecisions ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Officers need to move quickly, but doing so often compromises effective ...

In 2012, SiriusDecisions released a new version of its popular "demand waterfall" marketing effectiveness framework. Since 2002, many marketers have used the Sirius-defined processes, and the ...

High request volumes form bottlenecks for credit departments. Officers need to move quickly, but doing so often compromises effective risk management. Bectran, Inc., the go-to order-to-cash platform ...