Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

It's time to re-think your mobile Web strategy. By feeding it into a shredder. Organizations are pouring money into apps and mobile websites, which diverts money and time from an integrated Internet ...

A small business’s online marketing strategy may include email, digital ads, social media, website content and online influencers. Many, or all, of the products featured on this page are from our ...

The internet has become an indispensable part of a nonprofit's life. But harnessing the web and email for outreach and fundraising takes agility and experience. This 2007 Nonprofit Boot Camp panel ...

If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

A marketing strategy refers to the methods you implement to promote your products and services to your target audience. It can include website content, television and radio advertising, and content ...