Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The world of web behavioral tracking is a mess. Advertisers are eager to ...

In the wake of recent lawsuits brought under the Video Privacy Protection Act (VPPA), companies with websites that display video content should evaluate their use of ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, ...

Web Tracking is not the same as website tracking. The latter refers to analyzing things about any website. That’s done using different tools available to webmasters. Web Tracking is about tracking you ...

As part of its war on web tracking, Mozilla is adding a new tool to Firefox aimed at stopping cookies from keeping tabs on you across multiple sites. The "Total Cookie Protection" feature is included ...

N EW YORK — It sounded like a winning proposition — free money — for Internet access providers. By tracking their subscribers' personal Web surfing habits, they could help deliver ads targeted to the ...

Whether you know it or not, you've been auto-enrolled in a program called Custom Experience, a program that allows Verizon Wireless to keep an unwanted eye on your web activity. While not uncommon, ...

In a relatively late effort to promote consumer privacy, a coalition of Internet-advertising companies issued on Tuesday guidelines for Web sites that use tiny electronic tags to track visitors' ...

Something like this has happened to all of us lately: You shop for a watch for a friend’s birthday and for a week afterwards every site you visit features ads for watches. It seems like everyone from ...

A handful of companies are arming Web surfers with tools for finding and repelling so-called Web bugs--invisible pieces of code that can be used for everything from secretly tracking people's Web ...